HFC Safety Council: Crisis Management for Business Leaders
Brought to you by the Highland-Fayette-Clinton Safety Council
Date: Wednesday, December 2nd, 2020
Time: 12PM – 1PM
Location: Zoom! All HFC meetings are free and open to all, but registration is required - REGISTER HERE: https://bit.ly/DecHFC2020
Access: Upon registration, you will receive access to the virtual meeting
Presentation: Crisis Management for Business Owners, Government Officials, School Superintendents, Health Care Administrators, Nonprofit Directors and Other Business Leaders
OSHA & discrimination complaints…active shooter situations…employee fraud… product defects…employee discontent…environmental events…industrial accidents…sexual misconduct…stupid Facebook posts…trade issues…
transportation problems…regulatory issues.
Meanwhile, there’s a TV reporter in your parking lot looking for comment. A disaster can happen anytime. And when it does, you may only have minutes to respond.
It’s a fact: controversies today are tried in the Court of Public Opinion more often than in any Court of Law. Those reputational trials can greatly influence public perception and tarnish an organization’s brand. With the rampant use of social media, that threat has grown exponentially. The result: an organization’s most important asset can be significantly damaged before a legal trial even begins. Indeed, since most legal controversies are settled prior to trial, the Court of Public Opinion has arguably become the most important battleground not only for good will and market share, but also for legal bargaining and settlement negotiations. Managing this battleground has become critical for business leaders.
Even before the Trump era, news was breaking first on social media, with traditional media sweeping Twitter, Facebook, Instagram and YouTube for leads. Whether your brand is immersed in crisis or dealing with a hot-button issue, your news can easily “go viral.”
Since it takes a lifetime to build a reputation and only a few seconds to destroy one, “managing the message” is a necessary skill set for CEOs, executive directors, school officials, health care directors, attorneys and government officials, as well as other business leaders.
These fast-paced talks by veteran crisis management and communications specialists Bruce Hennes, Thom Fladung and Stephanie York from Hennes Communications in Cleveland will focus on a highly strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining “control of the message,” enabling you to move your message forward or mount a defense against a sudden onslaught from traditional or social media.
Speaker: Stephanie York, J.D., vice president and in-house counsel for Hennes Communications
Stephanie York, J.D., vice president and in-house counsel for Hennes Communications, has over 25 years’ experience in law and communications, most of that time working in as an Assistant Director of Law and spokesperson for the City of Akron and former Mayor Don Plusquellic.
About Hennes Communications
Hennes Communications is one of the few agencies in the U.S. focused exclusively on crisis communications and crisis management. Serving corporations, government agencies, educational and healthcare institutions and nonprofits that are “on trial in the Court of Public Opinion.” Hennes Communications also offers pre-crisis consulting, 24/7 crisis response, media training, tabletop drills and litigation communications support to clients.
For more information, please visit www.crisiscommunications.com.
HFC Safety Council: Crisis Management...
Date and Time
Wednesday Dec 2, 2020
12:00 PM - 1:00 PM EST
Website
Contact Information
937-382-2737
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